Viva Fresh Produce Expo Announces 2018 Golf Tournament To Raise Funds For Brighter Bites
by Viva Fresh Produce Expo
Posted: 2018-01-16 08:59:33 EST

Mission, Texas - The Fourth annual Viva Fresh Open will be held at the JW Marriott Hill Country Resort’s renowned TPC golf course on Thursday, April 5 and will launch the 2018 Viva Fresh Expo.  Presented by Bebo Distributing, Inc. and Wonderful Citrus, this year’s tournament will raise funds for the Brighter Bites organization.

“The Viva Fresh Open provides the perfect opportunity for Expo participants to reconnect with friends and make new contacts, while supporting a worthwhile cause,” stated Ed Bertaud, Director of Retail Sales for IFCO, Expo Steering Committee Member and Tournament Chair.  “Promoting the consumption of fresh fruits and vegetables has been a driving force of this event since its inception”.

According to Bertaud, the proceeds of this year’s event will be used to assist Brighter Bites’ efforts to provide over 5 million pounds of produce to 20,000 families. Additionally, these efforts will go towards funding 100,000 nutrition-related education materials at over 100 elementary schools across Texas.  In 2017, the Viva Fresh Open raised $22,400 for Salad Bars to Schools in conjunction with National Fruit and Vegetable Alliance and United Fresh.

“From the beginning, giving back to the community has been a key priority for the Viva Fresh Expo,” remarked Dante Galeazzi, President and CEO of the Texas International Produce Association.  “This year, our partnership with Brighter Bites will bring the Viva Fresh message to families across Texas. Their program, which aims at expanding the understanding of nutrition and its importance at a young age, is in-line with the mission for our show”.

The Viva Fresh Open will be held at JW Marriott’s AT&T Canyons Course, a par-72 golf course designed by Pete Dye in San Antonio and has played host to the PGA Tour.  Registration includes entrance to the tournament and an awards reception where the first and second place teams will be recognized.  

After the golf tournament award ceremony concludes at 6:30pm, players and other expo attendees are invited to join the 19th Hole Celebration at the JW Marriot Resort for live music, food and beverages.

For more information on the Viva Fresh Open Golf Tournament and available sponsorship opportunities, visit or contact the Texas International Produce Association at or via phone at 956-581-8632.

About the Viva Fresh Produce Expo

The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association (TIPA) in order to create meaningful networking and educational opportunities for its members while shining a light on the importance of the Rio Grande Valley as an emerging trade corridor and production zone for healthy and nutritious fruits and vegetables available all year long. In just three years, the Viva Fresh Produce Expo has catered to sold out crowds and increased buyer attendance by over 140%.  

Source: Viva Fresh Produce Expo