USA Pears' American Heart Month Social Media Contest Asks #WhatsInYourFruitBowl
by Pear Bureau Northwest
Posted: 2018-01-26 09:02:44 EST

PORTLAND, Ore. - Throughout February, USA Pears is celebrating American Heart Month with a variety of engaging promotions aimed at educating consumers that pears are a heart-healthy choice. The promotions will place an emphasis on the many nutritional benefits to be gained from making pears a regular part of the diet. With one medium-sized pear providing 6 grams of fiber (24% of daily recommended), as well as being a good source of vitamin C, pears make for a delicious and nutritious heart-healthy snack. Additionally, AnjouBartlett and Bosc pears are certified Heart-Healthy by the American Heart Association. 

To encourage consumers to keep thinking about fresh fruit as a healthy staple, USA Pears is launching the #WhatsInYourFruitBowl social media contest. Running the month of February, the Instagram contest will encourage Instagram users to make a fruit bowl and snap a picture, sharing with the #WhatsInYourFruitBowl hashtag. USA Pears will award the winning entry a box of pears and a beautiful bowl to display them.

2018 marks the first time USA Pears will be running the #WhatsInYourFruitBowl contest and it is meant to remind households that healthy eating can start with something as simple and ubiquitous as a fruit bowl. Given the recent report from the Center for Disease Control (CDC), which states only 1 in 10 Americans get enough fruits and vegetables, the time is ripe to stock up on some produce. As a way of building additional fruit bowl awareness, the California Avocado Commission and theNational Mango Board are incorporating #WhatsInYourFruitBowl into their social media plans for the month. 

"As American Heart Month, February is the perfect time to elevate the fruit bowl for American households. Asking consumers to share pictures of their fruit bowl on social media is a fun and engaging way to remind us eating more fruit is part of a healthy diet," said USA Pears marketing communications director Kathy Stephenson.  "Fruit bowls not only encourage consumption, they also show off the beautiful colors and texture of the fruit, and we hope to see other fruit producers, retailers, dietitians and associations jump on board to make the fruit bowl a trend."

Stephenson also reminds us that "firm pears should ripen at room temperature, on the counter or in a fruit bowl, and can be moved to the fridge when ripe to keep for a few more days."

To follow all the fun and ins-pear-ation or to join in, make sure to follow @USAPears on InstagramFacebook and Twitter.

About Pear Bureau Northwest

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 88% of the US commercial fresh pear crop. The Bureau represents 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at info@usapears.com or 1 (800) 547-4610, as well as visit the Trade.USAPears.org website.

Source: Pear Bureau Northwest