48% Of Floral Industry Members ‘Optimistic’ About 2018 Sales
by Mary Westbrook, Society of American Florists
Posted: 2018-02-01 16:03:35 EST

Look out, 2018: Many floral industry members are heading into the new year with high expectations.

Forty-eight percent of respondents to the Society of American Florists’ recent Economic Outlook Survey said they are “optimistic” about sales expectations in 2018 — another 16 percent said they are “very optimistic.” About 30 percent classified their feelings as “neutral/uncertain.” Five percent said they are “pessimistic”; almost 2 percent said they are “very pessimistic.”

Among respondents, industry members in the South, growers, and those respondents with businesses in suburban locations appear to be most optimistic about sales expectations. Survey respondents included all segments of the industry — retailers, wholesalers/suppliers/importers and growers. (The vast majority of respondents were retailers.)

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