Seventh Annual Whole Grain Sampling Day An Opportunity To Increase Sales, Promote Healthy Eating
by Oldways & the Whole Grains Council
Posted: 2018-02-02 15:46:24 EST

BOSTON – Boston-based nutrition nonprofit Oldways invites restaurants, manufacturers, supermarkets, schools, and other companies and organizations to participate in the seventh annual Whole Grain Sampling Day. Celebrated on Wednesday, March 28, 2018, the goal of the day is to put the focus on whole grains and increase the visibility of organizations that offer these healthy foods to their customers. Last year saw over 200 events across 38 states, reaching thousands of consumers.

“Whole Grain Sampling Day provides restaurants, retailers, and food companies an easy opportunity to drive traffic and attract positive press,” said Kelly Toups, Director of Nutrition for Oldways. “Anything that celebrates whole grain goes, so help us make this the biggest Whole Grain Sampling Day ever.”

Organized by Oldways and its Whole Grains Council, this single-day event inspires restaurants, food companies, supermarkets, cafeterias, and even food trucks across the nation to offer special promotions and samples of whole grain items. 2018 will include participation by major organizations such as Hannaford, Hy-Vee, Panera Bread, the Ohio State University, and more.

The Whole Grains Council makes it easy for companies and organizations to participate. Resources are available here and include targeted guides for restaurants, food service organizations, universities, and more.

Companies and organizations interested in participating should contact Toups at 617-896-4884 or kelly@oldwayspt.org. All planned partner events and activities are listed on the Whole Grains Council’s website and highlighted on social media, where everyone is encouraged to join in the whole grain conversation by using the hashtag #WholeGrainDay.

About Oldways

Oldways is a nonprofit organization dedicated to improving public health via traditional eating choices. They offer educational programs and recipes based on cultural heritage, the goodness of whole grains, and the practices of traditional cheese-making. Find out more at http://www.oldwayspt.org.

About the Whole Grains Council

The Whole Grains Council (WGC), an Oldways program, has been working since 2003 to increase consumption of whole grains for better health, and in 2005 introduced the Whole Grain Stamp, now used on more than 10,000 products in 42 countries. The WGC’s many initiatives help consumers to find whole grain foods and understand their health benefits; help manufacturers and restaurants to create delicious whole grain foods; and help the media to write accurate, compelling stories about whole grains. Find out more at http://www.wholegrainscouncil.org.

Source: Oldways & the Whole Grains Council