Thomas' Introduces Long-Awaited Bagel Emoji In Honor Of National Bagel Day
by Bimbo Bakeries USA
Posted: 2018-02-06 15:54:36 EST

HORSHAM, Pa. - Just in time for National Bagel Day on February 9, the folks at Thomas'® Bagels — the largest producer of grocery store bagels in the U.S. — have answered the age-old question of bagel lovers everywhere: "Where's the bagel emoji?" According to the blog Emojipedia, the bagel was one of the most requested emojis in 2017 and the wait is finally over. Available now for download on iOS and Android, the Thomas' Emoji Keyboard brings America the long-awaited bagel emoji, along with a full keyboard of more than 40 breakfast icons that will take brunch conversations to new heights. 

Thomas' fans will be able to celebrate the 'hole-iest' of holidays by sharing their favorite Thomas' Bagel varieties with just the touch of a button, filling text chains everywhere with bagel-motions. From plain to everything, sesame and beyond, the Thomas' Emoji Keyboard allows fans to 'top' their Thomas' Bagel emoji with favorites like butter and cream cheese using custom tone selection functionality and even share bagel-appropriate pop culture phrases like 'Literally Everything' and 'Bae Goals.' Other Thomas' breakfast all-stars like the iconic English Muffin and Thomas' Swirl Bread are also making their emoji debut within the keyboard's unique and engaging emoji offerings.

As if solving the world's bagelmoji crisis wasn't enough, Thomas' is taking the National Bagel Day celebration to the next level by introducing the next great breakfast mashup — the Thomas' Nooks and Crannies® Bagel. This groundbreaking (and mouthwatering!) new combo creation marries the beloved Nooks and Crannies goodness only found in a Thomas' English Muffin with the chewy goodness of a Thomas' Bagel — creating the perfect base for soaking up every bit of flavor from fans' favorite toppings. From perfectly runny egg yolks to pools of buttery goodness, the Nooks and Crannies Bagel gives new life to morning routines and will be introduced in select markets across the U.S. throughout 2018.

"We're always on the lookout for ways to expand our offerings and what better way than to bring together the signature Nooks and Crannies texture that Thomas' fans have loved for more than 135 years with another of our most popular products to create a unique offering unlike anything else on shelves today," said Richard Link, Senior Marketing Director of Thomas'. "Our creative emoji keyboard and the new, Nooks and Crannies Bagel will give fans the opportunity to express their love for bagels in an entirely new way and celebrate their Thomas' devotion on National Bagel Day and beyond."

Thomas' is rounding out its National Bagel Day celebration by giving away a year's supply of Thomas' Bagels to 10 lucky fans on Feb. 9. Consumers looking to get in on the bagel-mania can visit and enter for a chance to win.

Thomas' dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies® English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings. Today, Thomas' sells the #1 English Muffin and #1 grocery bagel in the U.S. For a full list of Thomas' products and where to buy them, please visit

About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 50 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Nature's Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries. 

Source:  Bimbo Bakeries USA