Smithfield Launches 'Shake It Up' Challenge To Take Mealtime From Ordinary To Extraordinary
by Smithfield Foods
Posted: 2018-02-13 15:30:44 EST

SMITHFIELD, Va. -- Smithfield® is inspiring families to “shake up” their cooking routines with the Smithfield Fresh Pork Shake It Up Challenge, offering a chance to win $5,000 and hundreds in other great prizes. At-home cooks will be challenged to share their tips on how they use fresh pork in their go-to beef or chicken recipes to see how a little change can add a lot of flavor. From now through April 8, visit Smithfield.com/ShakeItUp to submit a photo of your dish along with a brief description of how you transformed an ordinary meal into something extraordinary, simply by using fresh pork.

Smithfield.com/ShakeItUp will provide recipe ideas, cooking tips, and ingredient pairings, along with a library of all submissions showcasing how people all across the country are shaking up their meal-time routines with fresh pork. Entries will be judged on the following criteria: the originality/creativity of the fresh pork recipe, how well the photo fits the contest theme, and the overall quality of the photo.

“Many families get stuck in a weeknight rut with the same-old beef and chicken recipes. Fresh pork is such an easy way to shake up your favorite dishes,” said Emily Detwiler, director of fresh pork marketing for Smithfield Foods. “We hope this challenge sparks some delicious, creative recipes and shows people just how flavorful and convenient fresh pork truly is. It’s so versatile that it’s perfect any night of the week!”  

Whether grilled, roasted, slow-cooked, or sautéed, there are countless ways to incorporate fresh pork into everyday meal plans – not only to switch up your routine, but to make recipes more flavorful. Smithfield Fresh Pork comes in a variety of cuts, including boneless loins, chops, tenderloins, roasts, ribs, and ground pork, as well as an assortment of pre-marinated flavors such as Roasted Garlic & Herb, Applewood Smoked Bacon, Sweet Teriyaki, and more.

In addition to the photo contest, fans can enter a sweepstakes drawing to win a $100 Smithfield Shake It Up package including products, cooking utensils, gift cards, and more. Those who enter the photo contest will automatically receive 10 entries into the sweepstakes and can receive an additional 10 entries by sharing their photo on Instagram or Twitter using the hashtags #SmithfieldShakeItUp and #ContestEntry.

For official rules and further details, visit www.Smithfield.com/ShakeItUp – and for more information on Smithfield Fresh Pork products and recipe inspiration, visit www.Smithfield.com.

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.comwww.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield. Smithfield is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield, EckrichⓇ, Nathan's FamousⓇ, FarmlandⓇ, ArmourⓇ, Farmer John®,  KretschmarⓇ, John MorrellⓇ, Cook'sⓇ, GwaltneyⓇ, CarandoⓇ, MargheritaⓇ, Curly'sⓇ, Healthy OnesⓇ, MorlinyⓇ, KrakusⓇ and BerlinkiⓇ. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Source: Smithfield Foods