Insurance Plans Push Healthier Choices At Grocery Store
by Christopher Snowbeck, Star Tribune
Posted: 2018-02-14 15:42:37 EST

Sandy Brezinski savored the savings last week when her preferred brand of organic tortilla chips went on sale.

Not only did her grocery store discount the item to $2.99, a program offered through her employer’s health insurance knocked another $2 off the price.

“You get that for 99 cents,” Brezinski said. “How good is that?”

More health plans are dabbling with programs that provide discounts at the grocery store for healthier foods, a concept that Minnetonka-based Medica brought to the Twin Cities about five years ago.

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