2016-2017 AFE Annual Report Features New Projects & Industry Programs
by The American Floral Endowment
Posted: 2018-02-27 15:29:26 EST

The American Floral Endowment (AFE) released its annual report, which details the successes accomplished and funding received for the 2016-2017 fiscal year.

See how AFE-funded programs and research projects are providing solutions to tough industry issues, thanks to supporters like you, and take advantage of the free resources available!

Highlights include:

  • #FlowerLoveVideoContest – initiative that encouraged flower lovers to create fun videos to be eligible to win one of three monetary prizes. More than 50 video entries were received, and provided florists with aFREE video library to help promote the use and giving of fresh flowers to new and existing customers.
  • Botrytis and Thrips Research Campaign – addresses the control and management of Botrytis and thrips by raising money to conduct new and innovative research, which will lead to reduced losses and higher quality flowers and plants. The goal is to raise $1.5 million, and to date, more than $800,000 has been pledged!
  • Matching Gift Challenges – two matching gift campaigns brought in more than $60,000 to the floral industry (thanks to Sakata Seed America and Smithers-Oasis/Floralife!).
  • New Educational Opportunities – two new scholarships were established for undergraduate students studying horticulture or floriculture, and a new travel grant was created for Arizona retail florists to receive learning and networking opportunities.
  • FMRF Consumer Reports – Floral Purchase Tracking Study (NEW!), Increasing Floral Sales Through Pinterest (NEW!), Marketing to Millennials, Generations of Flowers, Funeral Directors and Flowers Guide, Social Media Guide, and others.

AFE is proud of its accomplishments that help to advance the industry, but there's much more work to be done. We need the support of all industry members!

Partner with us by making a tax-deductible contribution TODAY, and help us continue our crucial work. A stronger Endowment means a stronger, more profitable industry for everyone!

About AFE 

The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry. To learn more about AFE or make a tax-deductible contribution, visit www.endowment.org.

Source:  The American Floral Endowment