Arnold, Brownberry & Oroweat Bread Launch America's #BreadSelfieChallenge 
by Bimbo Bakeries USA
Posted: 2018-03-05 15:41:33 EST

HORSHAM, Pa. -- America, get your selfie sticks and favorite sandwiches ready! In timing with National Nutrition Month, Arnold®, Brownberry® and Oroweat® Bread are putting fans' selfie-taking skills to the test with the launch of America's #BreadSelfieChallenge. In support of No Kid Hungry®, those who submit selfies on Instagram showing their love for sandwiches and bread will be entered for an opportunity to win a $10,000 grand prize while also providing nutritious meals to kids who need it most.

From now until March 31, 2018, sandwich enthusiasts can upload a photo of themselves enjoying their sandwich of choice or with their favorite Arnold®, Brownberry® or Oroweat® bread product to be entered for an opportunity to take home one of three $10,000 grand prizes. Fans can simply share their photo on Instagram using #BreadSelfieChallenge and tag either @arnoldbread, @brownberrybread or @oroweatbread. All eligible images will be judged using three criteria: photo quality and composition, perceived appetite appeal and creativity.

For every sandwich selfie submitted during the entry period (March 1 – March 31, 2018), Arnold®, Brownberry® and Oroweat® will donate enough for No Kid Hungry to provide 20 meals, up to 150,000 meals to children who need it most.

"No Kid Hungry® is proud to toast the launch of the #BreadSelfieChallenge with Arnold®, Brownberry® and Oroweat® Bread to continue our mission to end childhood hunger in the U.S.," said Jill Davis, Senior Vice President at No Kid Hungry. "With one-in-six American children living in households without consistent access to food, a simple selfie can help provide nutritious meals to kids in need across the country."

A total of three #BreadSelfieChallenge winners will be selected to receive a $10,000grand prize, each representing one brand (Arnold®, Brownberry® or Oroweat®). Winners will be announced on April 24, 2018.

"This year, we're celebrating our fans and the delicious, nutritious food choices they make, including wholesome sandwiches, by giving back to kids who don't have as easy access to these well-balanced, nourishing meals," said Shivani Cashmore, Brand Manager of Arnold®, Brownberry® and Oroweat® Breads. "We know our fans already love to take selfies, so now they have a chance to share them in support of a worthwhile cause. The more our fans share a slice of their life, the more we'll be able to share a slice with kids in need!"

All sandwich fans can enter the America's #BreadSelfieChallenge on Instagram and access the official rules at

About Bimbo Bakeries USA 
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 22,000 U.S. associates operates more than 50 manufacturing locations in the United States. Our distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'® and Tia Rosa®.

No Purchase Necessary to Enter or Win the America's #BreadSelfieChallenge.Begins 12:00 a.m. ET on 3/1/18, ends 11:59 p.m. ET on 3/31/18. Open to legal residents of the 50 U.S. & D.C., 18+. Void where prohibited. Subject to Official Rules, available at the link located in the Arnold®, Brownberry® and Oroweat® Instagram bios. Sponsor: Bimbo Bakeries USA, Inc., 255 Business Center Drive, Horsham, Pennsylvania 19044. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram.

Source: Bimbo Bakeries USA