PerishableNews.com - Sponsorship

Advertising Sponsorship Opportunities

Our Platform

PerishableNews.com is dedicated to three propositions:

First, that perishables are and, for the foreseeable future, will be the crucial arena for differentiating competition in the food marketing business.
Second, that looking at the business solely through the prism of long-established departments specializing in different perishable areas - such as produce, deli, meat, dairy, bakery, seafood and floral
- is no longer sufficient.
Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an overabundance of information, and the challenge is to determine what information is important and what is its meaning and significance.

Reasons to Advertise

In a word: relationships. For more than 22 years, Jim Prevor has built tremendous reader loyalty among leaders in the perishable food industry. Through the publications he has produced – PRODUCE BUSINESS, DELI BUSINESS, AMERICAN FOOD AND AG EXPORTER, FOOD DISTRIBUTION MAGAZINE – and through his experience in his family-owned food business, Mr. Prevor has earned respect among the perishable food industry as the premier thought-leader.

Now, after having published the PerishableNews.com, the relationships have grown deeper and wider, spanning the globe, with important buyers and decision-makers reading and responding to our website each day.

Your advertising support in PerishableNews.com gives your company exclusive access to the top executives, buyers and leaders in the broad perishables arena.

Worldwide Reach

Each new edition of PerishableNews.com is delivered to over 22,000 readers around the world. Through our exclusive e-mail and subscription delivery system, perishables executives receive the PerishableNews.com regularly and enter our website through clicking on our e-mail announcement or using RSS feeds.

These executives also pass along important articles by e-mailing them to other executives. In addition, many world wide food websites and RSS feeds pick up our website, so you can be assured your ad reaches the largest group of food executives assembled.

Energize Your Marketing Plan

PerishableNews.com will provide powerful online communications opportunities to integrate into your company's trade marketing plans.

Sizes based on 72dpi:

Position	Size (pixels)	Size (in.)	Size (cm.)
Top-of-Page Half Banner Ad*	300 x 90	4.167 x 1.25	10.58 x 3.18
Ticker Sponsorship*	205 x 45	2.847 x 0.625	7.23 x 1.59
Sponsorship Top Boxes*	155 x 155	2.153 x 2.153	5.47 x 5.47
Article Break Banner Ad*	450 x 95	6.25 x 1.319	15.88 x 3.35
Advertiser Side Boxes*	155 x 155	2.153 x 2.153	5.461 x 5.461
"End of Page" Banner Ad*	999 x 155	13.875 x 2.153	35.24 x 5.47

Double and Triple unit sizes also available!

advertising layout spec

Consider This: Your ad on PerishableNews.com not only gets the benefit of appearing many times on our home page, but your ad also appears on all archive pages and other linked pages.

Perishable News "Power Play"

Advertise on PerishableNews.com Website and on Pundit E-Mail Announcement Page. Reach over 22,000 readers before they visit PerishableNews.com and carry your message through on the website 24/7.

Position	Size (pixels)	Size (in.)	Size (cm.)
E-mail Advertiser Side Boxes*	155 x 155	2.153 x 2.153	5.461 x 5.461
E-mail Article Break Banner Ad*	450 x 95	6.25 x 1.319	15.88 x 3.35
E-mail Sponsorship Ad*	85 x 90	1.181 x 1.25	3 x 3.18

email sponsorship

Specifications

Maximum file size: 20K for .gif /.jpg and 30K for flash. File formats: GIF, JPG, Rich media - all Rich media ads must be provided as .fla files and should be cleared with PerishableNews.com's production department.

Maximum looping limit is four times.

All artwork must be received at least five days in advance of start date.

Other Opportunities

Let us help you plan an integrated marketing program to reach the perishable food industry and the segment you are targeting. We can assist with marketing in print, online and in person with custom products, speeches, and/or regularly published products.

In addition, our sister publications - PerishablePundit.com, PRODUCE BUSINESS, DELI BUSINESS and AMERICAN FOOD AND AG EXPORTER - are all leaders in their respective fields, and cross-marketing incentives are available by combining advertising in any of these magazines/websites with PerishableNews.com.

Please contact Ken Whitacre at kwhitacre@PerishableNews.com or 561-994-1118 ext 101
for further details.