Apple Industry Donation To Kosher Soup Kitchen Will Help 2,500 Families Celebrate Passover

New York apple growers are helping to ensure that 2,500 local families facing hunger have apples to make charoset for Passover Seder this year. 

Frieda’s Specialty Produce Invites The Entire Produce Industry To ‘Love Your Produce Manager’

April 1, 2014 Frieda’s Inc.

Frieda’s Specialty Produce invites all produce companies and grocery retailers to share their appreciation for Produce Managers and spread the word about the third annual April 2nd National Love Your Produce Manager® Day. Frieda’s conceived of Love Your Produce Manager® Day in 2012 in recognition of the critical role Produce Managers make in increasing produce consumption. After all, they are the “first line” with consumers.

Zespri Kiwifruit Utilizes Sustainable Growing Methodology To Produce New Kiwifruit Variety, 'SunGold'

April 1, 2014 Zespri

Global leader in sustainability, Zespri Kiwifruit announced today that it will be featuring its newest variety of kiwifruit, SunGold, at CPMA 2014 and submitting SunGold to CPMA’s New Product Award Competition. Zespri’s efforts to grow its newest kiwifruit variety are rooted in Zespri’s dedication to minimize its impact on the environment (both at home in New Zealand and overseas), while continuing to invest millions of dollars in innovation technology and create a superior piece of fruit.

Ocean Mist Farms Launches Websites

April 1, 2014 Ocean Mist Farms

Ocean Mist Farms rebuilt from the ground up in order to improve the online experience for all site visitors.

Sesame Workshop-PMA Initiative Announces 'Eat Brighter!'

Sesame Workshop and Produce Marketing Association today unveil a national movement – ‘eat brighter!’ – applying the strength and influence of the Sesame Street brand and its beloved characters to inspire children ages 2 to 5, and their parents and caregivers, to eat fresh fruits and vegetables. The ‘eat brighter!’ tagline draws parallels between the characteristics of the Sesame Street brand and fresh fruits and vegetables – like healthy, brilliant, and alive. The initiative is driven by an industry-developed marketing toolkit that provides turnkey resources to use Sesame Street characters in media placements, in-store signage and packaging — all royalty-free.