NPD: Over Half Of Consumers Eat Healthy At Home, Only 1/4 Do At Restaurants
Despite efforts to get U.S. consumers to eat healthier at restaurants, only 24 percent of U.S. consumers say they eat healthy when they dine out while over half of foodservice visitors say they are healthy eaters at home, according to The NPD Group, a global information company. A recently released NPD foodservice market research report finds that even with an increasing number of restaurants offering healthier menu items or posting calories and other nutritional information, at the end of the day, consumers see dining out as a treat, an indulgence. …