If it’s fresh, it’s good. For many consumers, a product’s freshness defines its quality. They use all their senses to determine how fresh a product is. Does it smell, look and feel fresh? They also look at the expiry date. All this information impacts how they perceive the product’s quality and whether they decide to buy it or not. These three concepts know exactly how to meet those expectations.
Expiry date has also become key in the perception of freshness
The latest Taste Tomorrow survey shows that the definition of freshness is evolving. While consumers have always used their senses, they now also associate freshness with the expiry date, or shelf life. It turns out that many consumers prefer fresh food to packaged or frozen food. So make sure to radiate freshness. Give them the smell of freshly baked products, a crunchy look and feel and the chance to see where and when the product was made. Do likewise for the packaged or frozen food you sell, and be sure to tell consumers about the benefits of that type of food.
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