For most consumers, taste is the crucial factor when they decide to buy bread, patisserie or chocolate. Freshness and price are less important. That was one of the outcomes of the latest Taste Tomorrow survey. The results also revealed that consumers like both traditional tastes and exotic flavours that contribute to their tasting experience. These three companies respond to the taste trend extremely well.
Never sacrifice on taste
Taste Tomorrow is the world’s largest bakery, patisserie and chocolate consumer survey. It gathers data from over 17,000 consumers in 40 countries, giving important insights into consumer’s needs and expectations.
In the survey, consumers were asked: ‘What is most important when buying bread, patisserie or chocolate?’ While in 2015 freshness was the most important factor, taste is now the criterion you should not spare for consumers across the globe. (Please find more detailed information on the Taste trend in the article ‘Taste is crucial when buying bread, patisserie and chocolate’)
To read the rest of the story, please go to: Puratos Taste Tomorrow