ABA Generational Research Five Keys to Driving Engagement With Younger Consumers

Younger consumer generations are enthusiastic customers of commercially baked goods, but their preferences often differ from those of older shoppers.

New research delves into these consumers’ purchase habits to provide guidance to the baking industry. The insights focus on topics including convenience, nutrition, sampling, and portion size.

The data is based on national research from the American Bakers Association and The Center for Generational Kinetics that highlights shopper attitudes. It focuses on Millennials (born between 1987 and 1995) and Gen Z (born after 1996).

To read the rest of the story, please go to: American Bakers Association