If you’ve eaten a miniature cupcake recently, chances are Melissa Ben-Ishay had a hand in it: in addition to selling her signature tiny desserts through her company Baked By Melissa‘s online and retail stores, she also published her first cookbook, Cakes By Melissa, in 2017. But before she began her life as a professional baker, Ben-Ishay attempted to embark on a more traditional corporate career path, working as an assistant media planner at an advertising agency — until she was fired. Below, Ben-Ishay tells Bustle how losing that job was actually an important turning point, and why “failure” can actually be a great wake-up call.
Failure is important. You learn humility, self-responsibility, the importance of a positive approach to challenging situations, etc. In my case, being fired from my job is what led to starting Baked by Melissa.
When I was working as an Assistant Media Planner, I was not passionate about the work I was doing — and it showed. So when I was fired for not being great at my job, it made sense.
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