Bakery Puts New Twist On Mardi Gras Tradition

PICAYUNE, MS – Although New Orleans is the heart of Mardi Gras, there's a bakery east of the Crescent City in Mississippi that's well known for cooking up a twisted version of the carnival's most desired food – the king cake.

"We've got a lot of customers from New Orleans," owner of Paul's Pastry Shop Sherri Paul-Thigpen said.

Over the past 40 years, the family-owned bakery's wholesale and online cake sales have ballooned the business's footprint to nearly 12 times its original size.

"We wholesale our king cakes to 40 stores during the Mardi Gras season," Paul-Thigpen said.

During the Mardi Gras season alone, Paul's 48 employees push out 54,000 king cakes, making it UPS's No. 1 shipper in Mississippi during January and February.

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