Barbara’s Bakery Rebranding Turns To Petaluma Legacy

Petaluma natural foods pioneer Barbara’s Bakery is getting a makeover, rolling
out new products and packaging to raise its profile in the $31 billion U.S.
market for health food.

Barbara’s new image is a return to its roots, with labels that show Petaluma’s
pastoral landscape.

We wanted to get a new look out there, said Kent Spalding, a Barbara’s vice

With the explosion of natural food items on store shelves, customers were having
a hard time finding Barbara’s products, he said.

Photo Caption: Jennifer Ramstad, branding manager at Barbara’s Bakery in
Petaluma, shows the new logo and packaging for the brand.

Photo Credit: JEFF KAN LEE/The Press Democrat

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