Bisquick Unveils Pancake Nation – ‘Makin’ The Batter Matter’

MINNEAPOLIS Today, Bisquick, America’s best-selling pancake mix, launches
Bisquick Pancake Nation, the first Web site of its kind to unite pancake lovers
from across all parts of the United States. Whether a pancake lover looking to
plan and promote a pancake event, or a pancake connoisseur seeking a delectable
breakfast nearby, this Web site is full of tools and information. At the hub of
the Web site is a grants program that offers qualified non-profit organizations
and schools an opportunity to receive a $250.00 grant toward a pancake

“We are thrilled to be able to share our passion for communities and pancakes
through the Bisquick Pancake Nation,” said DyShaun Muhammad, Bisquick Marketing
Manager. “This program and the tools available on will
help fundraiser organizers plan, promote and execute fun and successful pancake
fundraising events.”


The Bisquick Pancake Nation program will support and reward nonprofit
organizations and qualified public or private schools, with a one-time $250.00
grant towards hosting their next pancake breakfast fundraiser in their local
community. A list of funding qualifiers and conditions can be found at Grant applications will be accepted beginning
February 16th through May 31, 2010. To celebrate, and help kick off this new
initiative, Bisquick issued the program’s first grant to International Pancake
Day of Liberal, Kansas. This annual four-day long event is filled with family
fun for all ages: Road races, a beauty pageant, a talent show, and of course,
eating and flipping pancakes games.

“We are proud to partner with Bisquick to celebrate our 61st year of celebrating
America’s love of pancakes,” said Ken Thompson, 2010 International Pancake Day
Chairman. “In addition to a grant, Bisquick generously donated 550 pounds of
pancake mix to honor us as the first organization to join the Nation!”


Beyond traditional tips and recipes, the Bisquick Pancake Nation site (
includes customizable tools and templates such as invitations and signage to
plan a pancake breakfast that are easy to download and share. The site also

  • The Pancake Finder locate a nearby pancake fundraiser
  • Pancake Mix customize a future Bisquick Pancake Nation Breakfast
    Fundraiser with some fun tips on what to serve with pancakes
  • Calculator plan shopping for just the right amount of ingredients for
    expected guests
  • Placemats download and print so guests can share trivia and play games
    while they eat

Bisquick baking mix was introduced in 1931. Today, consumers use “the yellow
box” or Original Bisquick for everything from pancakes to waffles to biscuits
and main dishes. Bisquick also offer Bisquick Heart Smart, naturally low in
cholesterol and an excellent source of calcium. With zero percent transfat, it
has earned the seal of the American Heart Association. Bisquick Shake ‘n Pour
lets you make pancakes without any mess. Just add water to the bottle, shake and

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