Consumers are happy to pay a premium price for baked goods that meet or exceed their expectations. That was one of the conclusions of the latest Taste Tomorrow survey. One of the values that justifies a higher price is craft: food with a human touch that showcases the artisan’s love for the product, and the sharing of tradition and heritage. Learn more about the ‘craft’ trend.
Taste Tomorrow: a foodstep into the future
Taste Tomorrow is the world’s largest bakery, patisserie and chocolate consumer survey. It gathers data from over 17,000 consumers in 40 countries and leads to fresh insights about health, taste, convenience, experience, digital trends and more. The latest survey reveals nine key worldwide trends, one of which is ‘craft’.
Consumers are willing to pay more for handcrafted products
The survey gives a significant indication that craft is hot. It offers a clear added value for consumers – so clear that a whopping 77% of consumers are willing to pay more for handcrafted products.
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