Money can’t buy you love, but judging by the testimony of one Chicagoan, a quick $4 might buy you a few minutes of bliss.
“Cupcakes make you happy,” said Joe Collord, 28, who buys the small desserts regularly no matter what the price. “Everyone who buys a cupcake walks away from the transaction in a better mood than they were before.”
Could such sentiments have economic significance?
Well, the U.S. bakery industry already comprises about 2,500 commercial bakeries and 6,000 small retail bakeries, according to a report released in April by First Research Inc., a market analysis firm. Together these segments have annual revenues of $28 billion, according to the report.
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