TUCKER, Ga. — CSM announced today that the integrated company of H.C. Brill and Best Brands Corp. will be named CSM Bakery Products North America. The new company will continue offering its products under the current trusted brands, including Brill, Best Brands, Multifoods, Henry & Henry, Fantasia, Karp's, and Telco.
"This is an exciting time in combining two remarkable baking histories into one extraordinary company," said Ron Savelli, president and CEO of CSM Bakery Products. "Offering a broader product portfolio and combined expertise, the new company name captures our ability to now deliver the highest quality, most complete sweet goods offering in the country. Additionally, CSM Bakery Products provides best-in-class consumer research, product innovation and technical service for our partners."
CSM Bakery Products headquarters will be in Tucker, GA, just outside of Atlanta, which was the headquarters for the H.C. Brill Company. Along with a state-of-the-art Research & Development facility, some functions will continue to be located in the previous headquarters of Best Brands in Minnetonka, MN.
We are in the process of integrating the two companies now and will be carefully transitioning throughout the year so that it brings minimal disruption to the marketplace and is seamless for our customers.
Beginning today, the website, www.csmbakeryproducts.com, is an additional source for information. For those who will be attending the IDDBA, please visit our booths: Brill #2233 and Best Brands #2507. Effective immediately, all future business activity will be conducted using the new name. At this time, there has been no change in the company's management or ownership.
About CSM Bakery Products:
CSM Bakery Products, based just outside of Atlanta in Tucker, GA, manufactures a wide range of bakery products and ingredients for in-store and foodservice markets as well as artisan and industrial bakeries. One of the largest bakery manufacturers in North America, CSM Bakery Products' family of brands includes some of the industry's most trusted brands including Brill, Best Brands, Henry & Henry, Multifoods and Fantasia. For more information, visit www.csmbakeryproducts.com
Source: CSM Bakery Products