Jackson, Mich. – Dawn Food Products and The RPIA Group are pleased to announce a new relationship, which makes Dawn Foods the prime vendor for the RPIA (Retail Purchasers in Action). As a result of this collaboration, RPIA members will be encouraged to use the Dawn Distribution Network as a primary supplier.
“In the last 10 years, RPIA has become a virtual co-op that empowers its members not only in purchasing power, but also in their intellectual pursuits,” said Paul Caske, Vice President Sales- Retail and Distribution Served of Dawn Food Products. “We are excited to work with an organization that can help us enhance the value proposition not only for RPIA members, but also for the entire baking industry.”
The relationship between the two organizations will focus on ensuring the retail baking industry thrives. In the past two years, Dawn and The RPIA Group worked together on a range of programs, including new product ideas and marketing initiatives.
RPIA unites more than 80 leading retail bakeries and enables members to share intellectual property that helps them learn and grow while networking. The group focuses on using its combined buying power in traditional areas of ingredients and packaging as well as insurance services, shipping and software. Members can also use various services such as pre-employment evaluation tests to help decrease turnover. RPIA has three levels of membership – Silver, Gold and Platinum with annual sales of 750K to 1M, 1M plus and multimillion dollar operations, respectively, with each level requiring services on a different level. More information can be found on the web at www.RPIAUSA.org.
About Dawn Foods:
For more than 90 years, Dawn’s dedicated Team Members, outstanding products, and valued customers have made the Dawn name synonymous with excellence. American-owned and family operated; Dawn currently supplies a complete range of products featuring high quality, consistently dependable, Dawn mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to bakeries and the food industry, worldwide. Dawn, through its expansive Dawn Distributors Advantage® network, serves customers through the buying power of more than 40 facilities across North America with global and national strengths, and local service and relationships. For more information, please visit www.dawnfoods.com
Source: Dawn Food Products