TORONTO, ONTARIO — Today Dempster's, Canada's leading fresh bread baker, launched a new line of European-style rye breads featuring five innovative varieties to suit everyone's taste preferences – from foodies to families. The new rye breads are soft and moist so they don't fall apart like traditional rye breads and are packaged in a smaller, convenient loaf size to minimize waste.
"Dempster's is modernizing traditional rye bread by launching five delicious rye varieties. Fans of rye bread will have more flavour choices and newcomers will be introduced to tasty, versatile breads ideal for sandwiches and as an ingredient in recipes," said Chef John Placko, Director of Culinary Excellence, Maple Leaf Foods. "I've developed signature rye recipes for each variety, including a delicious turkey sandwich, a savoury berry stuffing and smoked trout and caraway canapes."
Dempster's Rye Bread is available in five rye varieties: Mild Light, Fruit & Berry, Golden Grains, Country Caraway and Harvest Pumpernickel. The breads are low in fat, a source of fibre and a source of eight essential nutrients.
Every loaf is freshly baked using the finest ingredients for an authentic deli taste and comes with a Taste Guarantee to ensure freshness and great flavour. Dempster's new line of rye bread is available at major grocery stores across Ontario in the deli aisle (where one exists). The suggested retail price is $2.99. For more information on Dempster's rye bread and Chef Placko's tasty new recipes, please visit www.tryrye.ca.
About Dempster's®
The Dempster's heritage of quality bread baking began over 100 years ago when James Dempster founded both the bakery and the tradition of delivering nutritious, great tasting breads. The Company's baking, culinary and nutrition experts continue to live up to this tradition today with an uncompromising commitment to baking nutritious, appetizing breads for the entire family.
About Canada Bread
Canada Bread Company Limited, which is 90 per cent owned by Maple Leaf Foods Inc. (TSX: MFI), is a leading manufacturer and distributor of fresh bakery products, frozen par-baked products and fresh pasta and sauces. The Company had 2009 sales of $1.7 billion and employs approximately 8,000 people at its operations across North America and in the United Kingdom.
Source: Dempster's