Flowers Foods Contest Finds New Face For Mrs. Freshly’s Brand

THOMASVILLE, Ga. — The bakers of Mrs. Freshley’s, the award-winning snack
cake and pastry brand, have selected Laurie Ladd, mother of six and baking
enthusiast, as winner of its first “Who is Mrs. Freshley’s” search.

In the nationwide search, consumers were asked to define the characteristics of
the brand by suggesting who “Mrs. Freshley” is in their lives. To submit
nominations, consumers visited the brand’s Facebook page (
and wrote brief descriptions of how their nominees resemble the real Mrs.
Freshley. Since its introduction in 1994, Mrs. Freshley’s has never had a person
or character associated with the brand.

Secretly nominated by her husband, Serge Ladd, Mrs. Ladd was surprised to be
named the winner of the Mrs. Freshley’s contest. “I’m excited and honored to be
selected as Mrs. Freshley,” says Mrs. Ladd. “Through the years, I’ve made baked
goods an important family tradition and when homemade treats aren’t available
Mrs. Freshley’s is the next best thing. Our family’s favorite Mrs. Freshley’s
snacks are the multi-pack donuts – especially the crunch donuts.”

Like Mrs. Freshley, Mrs. Ladd has a love for baking and is a strong believer
that wonderful desserts aren’t just for special occasions. “I nominated Laurie
for her excellent baking skills and her love for our children,” says Mr. Ladd.
“Laurie’s baked goods have become household favorites for many families in
several states as our family relocated over the years with the Air Force. She
certainly has left her mark on other families, but more importantly, has
instilled a love for baking and cooking in our children that will last for many
generations to come.”

The “Who is Mrs. Freshley” contest generated an overwhelming amount of entries
from all over the country. “We couldn’t believe the number of heart-warming
nominations we received,” says Brent Bradshaw, Flowers Foods’ brand manager.
“There were many deserving candidates but Mrs. Ladd stood out as truly embodying
the ideals of the Mrs. Freshley’s brand – love of baking and love of family.”

As winner of the Mrs. Freshley’s contest, Mrs. Ladd will receive a $2,000
American Express gift card and she may be featured in future merchandising. Mrs.
Freshley’s fans can read more about the “Who is Mrs. Freshley” contest and Ladd
family at or

Laurie and Serge Ladd and their family live in Goose Creek, S.C.

About Mrs. Freshley’s

Mrs. Freshley’s is an award-winning brand synonymous with freshness. Mrs.
Freshley’s snack cakes are available in single-serve and multi-serve packages in
supermarkets, convenience stores, and vending machines across the country. To
learn more about Mrs. Freshley’s snack cakes, visit or call
(866) FLSNACK.

About Flowers Bakeries and Flowers Foods

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack
cakes, is an operating unit of Flowers Foods ( FLO). Headquartered in
Thomasville, Ga., Flowers Foods is one of the nation’s leading producers and
marketers of packaged bakery foods for retail and foodservice customers with
annual sales of over $2.6 billion. Flowers operates 40 bakeries that encompasses
the southeast, Mid-Atlantic, and Southwest as well as select markets in
California and Nevada, and nationwide through other delivery systems. Among the
company’s top brands are Nature’s Own, Whitewheat, Cobblestone Mill, Blue Bird
and Mrs. Freshley’s. For more information, visit


Flowers Foods