Former Felon Started An Organic Bread Business That's Now Worth $50M

Dave Dahl is the co-founder of an organic whole grains bread company. He’s also a convicted felon who has spent 15 years in prison, with charges including armed robbery, assault, and delivery of a controlled substance. And now, his company Dave’s Killer Bread is expanding outside of the 13 western states where it’s currently available and into the rest of the U.S., courtesy of a partnership with Goode Partners, a New York private equity firm.

It wasn’t an accident that Dahl ended up in the bread business. His family started the NatureBake bakery brand in 1955. But Dahl’s breads ended up being a big hit at local farmers’ markets when he launched his line in 2005, just a year after getting out of prison.

"I like to think it was because when I was creating this bread no one was standing over my shoulder saying 'Oh, it has to be at this certain price point, it has to be this or that.' I had to go out and beat what was out there," he says. "I basically started learning how to replicate other things that were around. I started adding features, benefits, flavors, things that I thought would create a good loaf of bread. I got lucky after that."

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