The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase. To understand these changes in behaviour and to offer our customers in-depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.
At the end of May 2020, Puratos conducted a consumer survey on the impact of the coronavirus in Greece. In this article, you can discover how the needs for bakery items have evolved for Greek consumers. What are their key criteria when buying bakery products, which items do they value most, and how do they prefer to buy them?
Freshness, taste and price
Freshness, taste and price remain the most important decision criteria when purchasing baked goods in Greece, confirming the results of the latest Taste Tomorrow research.
To read the rest of the story, please go to: Puratos Taste Tomorrow