Houston’s ‘Bread Man’ Rises with Massive Expansion in H-E-B stores

Eric Sandler, CultureMap Houston Bakery April 6, 2020

H-E-B isn’t just keeping Houstonians fed during a time when people have been ordered to stay home. The Texas grocer saved at least one local businesses. 

Bread Man Baking Company’s artisan breads can now be found at 14 local H-E-Bs. The timing couldn’t have better. Best known as a wholesaler that supplies sourdough, baguettes, and other breads to top Houston restaurants such as Georgia James and Eunice, Bread Man’s business declined 78 percent when government orders forced restaurants to close their dining rooms. Pivoting to selling its products in grocery stores allows the company to keep baking.

“They came as a savior to us, to be honest,” Bread Man founder and CEO Tasos Katsaounis said in a statement. “It’s a bittersweet time, but I’m filled with gratitude and hope from this new union. Scott McClelland and H-E-B saved my business.” 

To read the rest of the story, please go to: CultureMap Houston

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