Madison, WI — The International Dairy-Deli-Bakery Association™ (IDDBA) will host a webinar focusing on key findings around Millennial behavior in fresh perimeter categories. The data and insights come from IDDBA’s recent report, Engaging the Evolving Shopper: Serving the New American Appetite. The webinar is free and will be held Tuesday, December 9, 2014 (10am PST / 1pm EST).
Changing American demographics and evolving food culture are affecting how we live, shop and eat. While Baby Boomers account for a large share of shoppers and dollars, it is Millennial shoppers who are at the forefront of the New American Appetite. This webinar highlights key findings from the International Dairy-Deli-Bakery Association’s (IDDBA) 2014 report: Engaging the Evolving Shopper: Serving the New American Appetite (research conducted by The Hartman Group). Millennials engage with fresh perimeter categories differently than Boomers. From their ready adoption of mobile tools to their need for fresh fast food and discovery experiences, Millennials offer new opportunities to retailers in the Dairy, Deli and Bakery departments. This webinar offers insights and ideas to tap the growing momentum of the Millennial shopper.
Space is limited. To register click on the link below or email education@iddba.org.
For more information on Engaging the Evolving Shopper: Serving the New American Appetite go to www.iddba.org/engagingevolvingshopper.aspx
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.
Source: The International Dairy-Deli-Bakery Association™ (IDDBA)