WASHINGTON, DC – The American Bakers Association (ABA) announces bestselling author and Millennials expert Jason Dorsey will take the stage on March 27 during the Afternoon Business Session of the 2017 ABA Convention to expose new generational truths that directly impact baking industry leaders.
As the Co-Founder and Chief Strategy Officer of The Center for Generational Kinetics, Dorsey leads research on Millennials and Gen Z for companies around the world. In his provocative presentation, Dorsey will discuss this time of unprecedented generational challenges and change in which companies are finding themselves – with four generations in the workforce and five generations in the marketplace. Addressing the tremendous amount of misinformation around generational differences and how strategies that work for one generation can be a complete turn-off for others, Dorsey will share how this generational divide makes bakers’ jobs more important, yet more difficult than ever. His presentation, “Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business” offers attendees surprising data, firsthand stories, and step-by-step actions to drive sales, communication, engagement, recruiting and more.
“Identifying opportunities to drive growth is critical to the baking industry and Jason's presentation will address this head-on as he gives convention attendees valuable insight on how to connect with multiple generations and increase sales as a result,” said ABA President and CEO Robb MacKie.
Dorsey is a leading Millennials and Gen Z researcher and speaker. He has been featured on 60 Minutes, 20/20, The Today Show and over 100 more TV interviews. Dorsey wrote his first bestselling book at age 18. His newest bestseller is Y-Size Your Business which discusses solutions for the biggest challenges within a multi-generational workforce. Dorsey also won the Austin Under 40 Entrepreneur of the Year Award at age 25 – one of the youngest winners to date. He now serves as a board member for venture-backed and emerging technology companies.
About the 2017 Stronger Together Convention:
The premier annual gathering of the baking industry, the 2017 ABA Convention will take place March 26 – March 29 at the Boca Raton Resort & Club in Boca Raton, Fla. This annual event is where top industry leaders participate in business seminars to cement best practices, connect with the latest trends, engage with industry colleagues to share ideas peer-to-peer, and determine the best solutions for baking issues. Find more information at www.americanbakers.org/2017ABAConvention. Follow the convention with #ABAConvention.
About the American Bakers Association:
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 1,000 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 706,000 highly skilled people.
Source: American Bakers Association