Like the cupcake before it, the macaron, a French confection that resembles a
pastel-colored sandwich cookie, is ready for its close-up.
It has been featured on film and television, in magazine articles and a new book
called “I Love Macarons” by a Japanese pastry chef. Once the preserve of
high-end French patisseries such as Ladure and Pierre Herm, macarons are
showing up at retailers like Whole Foods, Trader Joe’s and Starbucks. Even
McDonald’s is selling a scaled-down version in its McCafs in France, backed by
ads showing two hands holding the tiny treat like a hamburger.
Instead of celebrating, however, fans of the meringue-like pastry have been
whipped into a frenzy.
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