Nielsen-Massey Vanillas Appoints Vice President of Global Sales

WAUKEGAN, ILLINOIS – Nielsen-Massey Vanillas, the world’s leading provider of high-quality fine vanilla extracts and flavor products, announced today that Bill Bond, a veteran food industry sales executive, is joining the Company as Vice President of Global Sales. Bond comes to Nielsen-Massey from Eagle Family Foods Group, a $350 million branded, private label, canned milk and snacks company, where he served as Vice President of Sales Retail and Channels. Prior to that, he was Director of National Sales and Milk Business Development for The J.M. Smucker Company.

“We’re excited to have someone with Bill’s deep food industry expertise join our leadership team to head up sales,” said Kirk Trofholz, Chief Executive Officer. “Bill’s extensive career experience in branded food sales initiatives, including targeted channel programs, product innovation and in-store retail expansion, make him the ideal person to lead the sales function at Nielsen-Massey as we pursue our strategy for growth.”

“I’m excited to join the Nielsen-Massey team and to leverage this world-class brand to drive sales across all key channels,” said Bond. “I look forward to working closely with current and new customers to demonstrate how Nielsen-Massey’s pure, natural vanilla extracts and flavor products can differentiate their brand and grow their business.”

About Nielsen-Massey Vanillas

With more than a century’s worth of experience, Nielsen-Massey Vanillas has earned a reputation as the world’s leading manufacturer of premium, pure vanilla extracts. The third-generation family owned and operated company uses a proprietary slow, cold extraction process to deliver the richest tasting vanilla. Nielsen-Massey was the first to introduce an organic and fair trade vanilla from Madagascar and remains committed to supporting the plants, people and communities that supply its beans. All consumer products are all-natural, allergen-free, certified Kosher and Gluten-Free, and Non-GMO Project Verified. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. To learn more visit