Nielsen-Massey Vanillas to Introduce Single-Origin Ugandan and Indonesian Pure Vanilla Extracts at Winter Fancy Food Show

WAUKEGAN, Ill. — Nielsen-Massey Vanillas today announced it will introduce single-origin pure vanilla extracts from Uganda and Indonesia at the upcoming 2019 Winter Fancy Food Show. These new products for retail and foodservice customers join the company’s existing line of single-origin vanilla products sourced from Madagascar, Mexico and Tahiti; the introductions make Nielsen-Massey the first brand to offer five single-origin pure vanilla extracts.

Ugandan Pure Vanilla Extract features a bold, creamy-sweet flavor profile with notes of chocolate. It is a versatile, all-purpose staple for a range of baking and cooking applications. The extract pairs especially well with chocolate, caramel and citrus dishes, enhancing and layering on flavor.

Indonesian Pure Vanilla Extract has a strong, upfront flavor profile with woody, smoky notes. This extract holds its flavor especially well in high-heat and slow-baked applications such as cakes, cookies and crème brulee. It complements the sweetness in chocolate- and dairy-based recipes, providing a valuable flavor boost.

“As demand for global flavors skyrockets, we are poised to meet that need by expanding our portfolio of single-origin products for the retail and foodservice markets,” said Kirk Trofholz, Chief Executive Officer. “The addition of Ugandan and Indonesian Pure Vanilla Extracts exemplifies our commitment to offering our customers the highest quality vanilla, sustainably sourced from around the world.”

Nielsen-Massey works directly with in-country suppliers, who source the finest vanilla available from diverse networks of farmers country-wide.

The line expansion is in accordance with the brand’s commitment to sustainability. In Indonesia, Nielsen-Massey is currently consulting on the development of a Food Forest Garden program led by the Crown Princess Mangkubumi. The program helps farmers diversify their sources of income and achieve a sustainable living through proven agricultural techniques that maximize crop yields.

As a founding member of the Sustainable Vanilla Initiative, Nielsen-Massey is working with Uganda’s Minister of Agriculture to promote the advancement of the vanilla-growing sector. Strong governmental backing and the creation of a clear regulatory framework will help Uganda’s vanilla output grow, enhancing farmers’ livelihoods and helping to stabilize the global vanilla market.

These new extracts will be showcased at the Winter Fancy Food Show, one of the largest specialty food industry trade events in North America, from January 13 – January 15, 2019, at the Moscone Center in San Francisco. Visitors can learn more about the products, and sample hot chocolate with and without Nielsen-Massey vanilla, at Booth 1860.

Ugandan and Indonesian Pure Vanilla Extracts will be available in 4-ounce and 32-ounce sizes. Like all Nielsen-Massey products, the extracts are all-natural, allergen-free, certified kosher, GMO-free and gluten-free. For more information, please visit

About Nielsen-Massey Vanillas

Throughout its 111-year history, Nielsen-Massey Vanillas has earned a reputation as the world’s leading manufacturer of fine vanilla extracts. With more than a century’s worth of experience in creating and perfecting custom blends and flavors, the third-generation family company uses a proprietary slow, cold-extraction process to ensure more than 300 flavors are preserved in its vanilla extracts. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-578-1550, or Sarah Hintze, 262-385-6857, More information is also available in the online media room. To view and purchase Nielsen-Massey products

Mission statement: Nielsen-Massey Vanillas is on a mission to delight people with nature’s finest tasting vanillas and flavors.

Booth Number 1860