While on co-op, Northeastern business student Patrick Robinson developed a clever sales tool for his employer—a large national bakery—that the company informally named after him and then shared in markets nationwide in order to recapture millions of dollars in potential lost sales.
It’s called “The Patrick Process.”
Between January and May, Robinson worked as a sales co-op for Bimbo Bakeries USA, which counts Thomas, Arnold, Sara Lee, and Entenmann’s among its many highly recognizable brands. Robinson worked in Chicago and focused on the company’s Midwest region. He led a rigorous analysis of high-volume stores the company serves in the region, through which he identified bread items that had a high probability for running out of stock—particularly on the weekends when sales are highest.
Robinson, DMSB’19, said it’s professionally and personally rewarding to see his work have such a profound impact. “It was awesome,” he said. “I remember I got back home after work one night and got a call from my boss saying he was in Houston and the company was sharing and implementing ‘The Patrick Process’ there.”
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