Nostalgic Cupcake Craze Is Prepared For Long Stay

Tiny, tasty and seductive, the gourmet cupcake is strengthening its hold over
dessert lovers with specialty bakeries spreading over the region’s real estate
— and waistlines.

Just Baked, a Livonia-based cupcake shop, is doubling its size, with two new
locations joining stores in Novi and Ann Arbor. One store opens in Royal Oak on
Wednesday, and another in Troy’s Somerset Collection opens next month.

Meanwhile, the Cupcake Station is feeding its expansion through franchising.
Kerry Johnson, Michigan’s original cupcake king, is launching his franchise
business across the Midwest in April.

Johnson believes the Birmingham cupcake shop could have as many as 10
franchisees by year’s end.

A retail trend that originally blossomed on the East and West coasts has firmly
settled here. The recent additions are part of a larger trend, with cupcake
kiosks, catering companies and bakeries springing up across Metro Detroit.

Photo Caption: Owner Pam Turkin, left, and Angie Donahue show off a variety of
cupcakes available from Just Baked in the Twelve Oaks Mall in Novi. Turkin is
opening a fourth location in Royal Oak. Cupcakes are cost savers, she says.

Photo Credit: Charles V. Tines / The Detroit News

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