Now 75, Hanan Products “Hires” New Robot to Help With the Heavy Lifting

Hicksville, NY – Hanan Products, a pioneer in the wholesale whipped topping, icing, and dessert filling sector, and the original creator of Tasty Whip, announces a new addition to its Long Island, NY facility – a robot named Hugo that picks and stacks heavy boxes. The fast, accurate, and efficient giant robotic arm does the heavy lifting, so Hanan’s staff doesn’t have to complete this step in the manufacturing/packing process. Moreover, it will help Hanan meet an increased demand for its products. Though this new automation saves time, the company is not laying off workers; staff is being reassigned to other important tasks.

Hugo is named after a now-retired 30-year employee whose favorite job was stacking Hanan’s boxes on pallets for shipping, as the new robotic arm does with finished product from one of the plant’s numerous conveyor belts. Capable of picking and stacking 4000 cases per day, Hugo can stack up to 8 per minute. With boxes weighing as heavy as 40 lbs., this robot performs this demanding job with ease – and improved accuracy. This new technology makes pallets more structurally sound and uniform for storage and shipping. 

“The addition of Hugo to our facility has definitely added efficiency and just in time,” said Paul Hanan, Chief Financial Officer at Hanan Products. “With the world opening up and consumers going back to having gatherings and events, we are seeing significant demand for our products, both from current and new customers. We’re in a period of growth that’s genuinely exhilarating. Hugo is custom made for exactly what we need so we can redirect employees to other critical jobs.”

To continuously upgrade and modernize production capabilities, this October, Hanan will be adding a new modern packing machine – with more upgrades to come in the future. This modernization is being led by Paul and Ryan Hanan, the grandsons of Hanan Products’ founder, Stuart Hanan – Paul serving as the Chief Financial Officer and Ryan as Chief Operating Officer. In the last 10 years, Paul and Ryan have introduced innovation and enhanced food science to advance the company creating a state-of-the-art manufacturing facility including two enormous, minus-15-degree freezers the size of two-story buildings and a fridge the size of a parking lot – and now robotics. 


Hanan Products Company Inc. was founded in 1946 by research chemist Stuart Hanan. As a leading food production manufacturer, Hanan has developed a broad line of premium quality whipped toppings, icings, and fillings sold by distributors and used by supermarkets and bakeries around the world. With an overwhelming interest in quality, and a very active research and development staff, Hanan has created products for every practical aspect of the baking industry.