Puratos USA is on a Mission to Create “Indulgence You Can Feel Good About”

“Indulgence” probably brings to mind guilty pleasures like Halloween candy, glazed donuts or that chocolate bar you have stashed somewhere for a stressful day. But what if you could indulge and feel good about it? What if you could have your cake and eat it too? 

Puratos is on a mission to turn this dream into a reality. Today, they announced RE-invent Indulgence, their trailblazing approach for sweet goods focused on Real ingredients, Responsible choices and Re-imagined textures.

To support this ambition, Puratos has rolled out a range of products that challenge traditional notions of indulgence: real, clean label Topfil fruit fillings, a new Belcolade Sugar-Reduced Chocolate, a brand-new line of plant-based cake and brownie mixes and an innovative texture collection featuring Steamed Cake Donuts. These exciting new textures, better-for-you ingredients, and field-to-fork fruit fillings, sourced from local farmers prove that taste, health and care for people and planet can go hand in hand.

To read the rest of the story, please go to: Puratos USA