MARYVILLE, IL — John Crowder, Director of Customer Marketing/Channel Strategy for the Fresh Bakery division of Sara Lee Corporation, has been recognized by Cambridge Who's Who for demonstrating dedication, leadership, and excellence in sales and marketing.
At the Sara Lee Corporation, Mr. Crowder currently manages the Customer Marketing function for Fresh Bakery, as well as internal and external sales communications. He oversees the development of shopper insights, category management, in-store marketing and customer supply agreements, and coordinates profitable pricing and promotion strategies. Mr. Crowder has helped drive the growth of the Sara Lee brand in Fresh Bakery from $150 Million in sales to now over $1 Billion in retail sales.
Previously, he served as interim vice president of customer management, managing a team of over 100 sales professionals against national accounts and regional customers in the Southeastern United States. He helped lead Sara Lee grow to its current #1 national brand status in Fresh Bakery, and his teams have been widely recognized as industry leaders in sales and category management in the $12 Billion Fresh Bakery category. With 20 years of professional experience, he attributes his success to his leadership skills, systematic approach, and strong financial and analytical expertise.
In 1990, Mr. Crowder received an MBA from Saint Louis University. He enjoys spending time with his family, and supports his local church and the National Foundation for Ectodermal Dysplasias. In the future, he intends to continue to drive successful business results and advance his career in the consumer packaged goods industry.
For more information about John Crowder, visit http://www.linkedin.com/in/johnpcrowder
About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.
Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.
Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.
For more information, please visit http://www.cambridgeregistry.com.
Source: Cambridge Who's Who