Simply Organic Adds Gluten Free Brownie & Pancake & Waffle Mixes

Norway, IA — Capitalizing on key consumer trends, Simply Organic is
adding two new delectable gluten-free baking mixes Cocoa Brownie and
Pancake/Waffle mixes. Both of the new mixes are vegan and have USDA organic
certification.

Simply Organics Cocoa Brownie mix contains Fair Trade Certified sugar and
cocoa. While many brownies hide lower-quality cocoa behind oil, artificial
flavorings and additives, our brownie mix is all natural, plain and simple,
says Kory Kazimour, Simply Organic Senior Brand Manager. During product
development, we stood firm on delivering a brownie mix that had a cocoa-rich
taste.

Simply Organics Pancake and Waffle Mix delivers the flavor, texture, and
fluffy density that is missing in so many other pancake and waffle mixes, adds
Kazimour. According to New Nutrition Business Reports research, up to 25
percent of American parents are actively seeking gluten-free foods and snacks
for their kids. Whether you need to or simply choose to follow a gluten-free
diet, its all about taste, she comments. These two mixes are a great-tasting
and easy alternative.

In the current economic climate, more people have discovered they can save
money by baking at home, especially gluten-free items, which can be rather
expensive and tedious because they require buying so many specialty products as
ingredients. Both of our new mixes require only two additional ingredients and
can take less than five minutes to prepare, so they are convenient and
relatively inexpensive, Kazimour points out. Even when made with organic
ingredients, the cost per serving is still less than 60 cents.

Kazimour notes the new Simply Organic baking mixes are free of hydrolyzed
vegetable protein, modified food starch, hydrogenated oils, and genetically
engineered ingredients. With an 18-month shelf life, consumers can conveniently
store the baking mixes in the cupboard for future use.

Value priced at $4.99 per box, these mixes can be used in a variety of ways.
Recipe suggestions are provided on each package, as well as on the Simply
Organic website. The new flavors complement Simply Organics other gluten-free,
Fair Trade Certified baking mixes, such as its popular Carrot Cake, Chai Spice
Scone, Banana Bread, Cocoa Cayenne Cupcake and Honeypot Ginger Cookie mixes.

Most natural and organic retailers will have the new Simply Organic
gluten-free baking mixes in their stores in the coming months, however,
consumers can purchase them now online at www.simplyorganicfoods.com or by
calling toll-free at 1-800-669-3275.

Simply Organic

Simply Organic is an all-organic brand from Frontier Natural Products Co-op,
offering an extensive and growing selection of certified organic spices,
seasonings, baking flavors and mixes while supporting organic agriculture around
the globe. By providing the best available organic seasonings and donating one
percent of sales to organic agriculture and education, Simply Organic genuinely
offers “Simply Healthy Living. Simply Great Taste.” Find out more about Simply
Organic at
www.simplyorganicfoods.com
.

Frontier Natural Products Co-op

Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op
offers a full line of natural and organic products under the Frontier, Simply
Organic, Aura Cacia and Aura Cacia Organics brands. Products include culinary
herbs, spices and baking flavors; bulk herbs and spices; and natural and organic
aromatherapy products. Frontier’s goal is to provide consumers with the
highest-quality organic and natural products while supporting and promoting
environmental and social responsibility. For more information, visit Frontier’s
website at www.frontiercoop.com.

Source:
Frontier Natural Products Co-op