Tasty Baking Company Named 2010 ‘Baker Of The Year’

PHILADELPHIA — Tasty Baking Company (Nasdaq: TSTY), makers of the Tastykake
snack line, has been named 2010 “Baker of the Year” by Baking & Snack magazine,
a leading baking industry trade publication. The award was bestowed upon Tasty
Baking Company in recognition of not only the major transformation it has
undergone since 2002 with regards to its structure, technology and operations
but also, the contributions and excitement the company has brought to the bakery
category in that time.

The designation of Tasty Baking Company as “Baker of the Year” also comes as the
company prepares to fully transition all of its famed product lines to its new
baking facilities at the Philadelphia Navy Yard in Spring 2010. As of March
2010, four of its seven production lines, specifically Tastykake Krimpet, pie,
cookie bar and certain cupcake varieties, are successfully operating its new
bakery in the Philadelphia Navy Yard. The operational shift from its 88-year-old
Hunting Park baking facility to its new, LEED-registered (Leadership in Energy
and Environmental Design) bakery follows the transition of Tasty Baking
Company’s corporate headquarters to its LEED Gold certified building at the Navy
Yard in April 2009. The completion of the largest capital project in the
company’s history, which remains on budget and ahead of schedule, was especially
impressive to the selection committee of Baking & Snack.

“We are proud to be named the 2010 Baker of the Year by Baking & Snack magazine,
which is one of the most respected trade publications in our industry,” said
Charles P. Pizzi, President and CEO of Tasty Baking Company. “This recognition
speaks to the contributions made by the entire Tastykake team from our Board
of Directors to our management team to our bakery employees all of whom remain
committed to our vision for this company and to transforming the brand. To be
named ‘Baker of the Year,’ especially as we look toward the full transition of
our bakery operations to the Navy Yard in 2010, is a true honor and one that all
of us at Tastykake value.”

For more information regarding the Tasty Baking Company and its line of
freshly-baked Tastykake products, please visit
www.tastykake.com .

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (Nasdaq: TSTY), founded in 1914 and headquartered in
Philadelphia, Pennsylvania, is one of the country’s leading bakers of snack
cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia
and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products
under the Tastykake brand name. For more information on Tasty Baking Company,
visit www.tastykake.com . In addition, consumers can send Tastykake products
throughout the United States from the Company’s website or by calling
1-800-33-TASTY.

“Safe Harbor Statement” Under the Private Securities Litigation Reform Act of
1995

Except for historical information contained herein, the matters discussed herein
are forward-looking statements (as such term is defined in the Securities Act of
1933, as amended) that are subject to risks and uncertainties that could cause
actual results to differ materially from those stated or implied herein. These
forward-looking statements may be identified by the use of words such as
“anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,”
“plan,” “predict,” “project,” “should,” “would,” “is likely to,” or “is
expected to” and other similar terms. There are a number of factors that may
cause actual results to differ from these forward-looking statements, including,
without limitation, the costs to complete a new facility and relocate thereto,
the risks of business interruption while transitioning to a new facility,
possible disruption of production efficiencies arising out of the company’s
announcement of and subsequent reduction in workforce, the costs and
availability of capital to fund improvements or new facilities, the success of
marketing and sales strategies and new product development, the ability to enter
new markets successfully, the price of raw materials, and general economic and
business conditions. Other risks and uncertainties that may materially affect
the company are provided in the company’s annual report to shareholders and the
company’s periodic reports filed with the Securities and Exchange Commission
from time to time, including, without limitation, reports on Forms 10-K and
10-Q. Please refer to these documents for a more thorough description of these
and other risk factors. There can be no assurance that the company will succeed
in implementing its manufacturing and sales strategies or that estimated
operating cash savings will be realized. The company assumes no obligation to
update publicly or revise any forward-looking statements.

Source:

Tasty Baking Company