LONDON – October 2015, National Cholesterol Month – Iconic bread brand, Hovis is adding Omega-3 from seeds to its "Good Inside" loaves after discovering that the intake of the essential fatty acid has fallen to an all-time low.
Fresh analysis of data from the National Diet and Nutrition Survey (NDNS) 2008-2012 has shown that half (61%) of adults and four fifths (79%) of children are currently consuming below the beneficial levels of Omega-3. As a result, they could be putting themselves at danger of suffering from high cholesterol, the hidden killer which clogs the arteries and causes heart disease.
There's no question that Omega-3s from fish oil is vital for our brain's functioning and immune systems but Omega-3 found in nuts, seeds and vegetable oils has a proven role in maintaining healthy cholesterol levels.
Just in time for National Cholesterol month, Hovis added this type of Omega 3 from seeds to their new loaves, after discovering that the consumption of foods rich in the essential nutrient had reduced to a point where action was needed.
Two slices will provide nearly half (42%) of the beneficial 2g/d requirement, as ruled by EFSA, which helps to maintain cholesterol levels.
Heart UK spearhead National Cholesterol Month, a spokesperson from the charity said: "It's a fact that consuming a higher proportion of foods containing Omega 3 fats can actively help to maintain normal cholesterol levels, if food manufacturers are finding easier more innovative ways to introduce these vital ingredients into people's daily lives, it's a great step in the right direction toward better health."
Amanda Ursell, independent nutritionist, added: "When it comes to essential Omega-3s found most commonly in oily fish, people simply just aren't eating enough of them. That's why I fully support the fact that, bread, this wonderful staple is now being used to deliver a crucial dietary component – essential Omega-3 which dietary survey data reveals we are not getting enough of in today's modern diet."
Switching to Hovis Good Inside is an easy and tasty way to consume Omega 3 from seeds and significant intakes of the nutrient would be expected.
The MRSP (Manufacturer's Recommended Selling Price) of the range of Good Inside breads is up to £1.45.
Source: Hovis