When Covid-19 Hit, Dawn Food Products Launched a Digital Channel

Building and launching an ecommerce platform from scratch is tough; performing that feat in the midst of a global pandemic is a lot tougher. But that’s the challenge Dawn Food Products faced and successfully met, CEO Carrie Jones-Barber said during B2B Next 2020 this week.

Despite the economic and workplace disruptions caused by the Covid-19 pandemic and shelter-in-place orders, Dawn Food Products still met its deadline to launch its ecommerce site in July,  CEO Carrie Jones-Barber told an audience during a B2B Next keynote session on Wednesday.

The process of building the site began more than two years ago for the manufacturer and distributor of bread, baked goods, mixes, and other food products. Recognizing the importance of a digital sales channel for its business, Dawn Food Products launched the project at “warp speed” to ensure the site was up and running as soon as possible, Jones-Barber said.

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