Entrepreneur Bakes Up Starbucks' Sweet Pastry Plan
Pascal Rigo, the founder and operator of a midsized cafe and bakery chain in the San Francisco Bay Area called La Boulange, sold his company to Starbucks last year for $100 million. He stayed with the company and is now charged with transforming the Starbucks pastry case over five years. He has a large budget at his disposal, although the exact size is confidential. …