Bakery

Fresh & Easy Neighborhood Market today introduced over 60 delicious new baked goods and desserts, including new varieties of bagels, scones, cookies, breads, pies, cupcakes, and pastries.* The new products include several seasonal flavored, gluten free and organic options and like all fresh&easy brand products, contain no artificial colors or flavors, high-fructose corn syrup, or added trans fats. …

Athena’s Silverland Desserts, a commercial purveyor of Brownies, Bakery Bars, Raw Bars and Cookies, unveiled a new identity and line of retail-ready products. Effective today, the company will begin doing business using its original name, Silverland Bakery: ‘Crafted by Heart & Hand.’ …

Flowers Foods has appointed Craig S. Parr to the newly created position of senior vice president of finance and chief risk officer. Parr comes to Flowers from The Andersons, Inc., where he served as vice president of risk management and food ingredient supply. …

Bordenave’s Bakery has been a San Rafael business since 1918. Originally specializing in pastries, croissants and cakes, this now thriving wholesale bread bakery is famous for not only it’s sourdough but the dozens of other varieties of freshly-baked breads. …

Tracy Claros moved to Austin in 2003 to start a dessert company, having reasoned the United Kingdom’s market was overcrowded, while the U.S.’s had little exposure to British desserts. She launched The Sticky Toffee Pudding Co., based on the British dessert classic, in 2004, but it hasn’t been easy. She hadn’t reckoned on U.S. demand for more sophisticated chilled deserts being almost non-existent compared to the U.K. and the rest of Europe. …