Starbucks To Acquire La Boulange Bakery To Elevate Offerings & Build Premium, Artisanal Bakery Brand
Responding to customer demand for more wholesome and delicious food options, Starbucks Coffee Company today announced that it has entered into a definitive agreement to acquire San Francisco-based Bay Bread, LLC and its La Boulange® bakery brand, as well as to hire renowned French baker Pascal Rigo. This acquisition and Pascal’s visionary leadership will bring the artistry of the French bakery to the marketplace in a similar way that Starbucks brought the romance of the Italian espresso bar to many North American coffee consumers for the first time. …