Award-Winning Latino Author Joins TOMA LECHE To Spread Bedtime Routine Message
According to the Centers for Disease Control (CDC), children's sleeping patterns are directly linked to their overall academic success. Better sleep means improved attention span in the classroom as well as reduced absenteeism and tardiness during the school year. To help parents give their children a sleep time edge, the California Milk Processor Board (CMPB), the creator of GOT MILK? and TOMA LECHE, has teamed up with 2013 International Latino Book Award winner and acclaimed children's author, Jorge Argueta, to officially launch the 2013 Bedtime Ritual campaign. …