International Floriculture Expo Extends Complimentary Room Night Policy To Include 20+ Unit Retailers
The International Floriculture Expo (IFE) announced the expansion of its Key Buyer Complimentary Room Night Program to include retailers with 20+ units for the upcoming show in New Orleans June 10 – 13, 2014 in New Orleans. The expansion of complimentary room nights is designed to increase exhibitor ROI, expand the scope of the show and allow opportunity for more participation from buyers at various independent and chain store levels to participate in the show. In the past, only retailers with 50+ units qualified for complimentary room nights. …