Fides Introduces 'Prada'

August 14, 2013 Fides

This new dark pink cut chrysanthemum represents lush high quality ‘haute couture.' Tasteful and with an eye for detail. Note its very special flower shape! It is a chrysanthemum that is easy to combine with other flowers and colours. At the same time, it has sufficient unique individual qualities, such as its colour, distinctive flower type and long lasting fresh green centre. A proud chrysanthemum that is sure to become a favourite product for florists and consumers without delay.

Florists For Change Meeting

Last week Bob Idell and I traveled to Las Vegas to meet with an impassioned group of retailers at the Florists For Change conference. It was a great meeting and we thoroughly enjoyed our time with them and helping advance the Florists For Change initiative.  With all of the industry setbacks over the last few years, passion has been minimized while the focus has been on industry and personal shop survival.  It was great to see the “passion” reignited once again within the group.

AFE Awards More Than $30,000 In Scholarships

August 14, 2013 American Floral Endowment

Seventeen students have been awarded competitive scholarships from the American Floral Endowment (AFE) totaling more than $30,000.

Plantarium Technique Demonstrations

August 13, 2013 Plantarium

Every supplier who is taking part in Plantarium has been given the opportunity to provide an additional demonstration of his or her product on the space which has been made available. The line of demonstrations will explain how the 'non-green' participants help to produce a high-quality product. The entire chain, from the beginning (cutting or seedling) to the end (with a wonderful garden plant as the end product) will be covered, so that the influence of the various materials becomes clear.

Smithers-Oasis Enjoys Expansion At Marvin Street Facility

August 13, 2013 Matt Fredmonsky, Kent Patch

Foam is exactly what the plants at Smithers-Oasis’ new greenhouse on Marvin Street are growing in—and they’re growing faster and bigger in it.