New Flourish! Catalog From Ball Celebrates Retailers

For more than 100 years, Ball Horticultural Company has supported local retail businesses. Every year, Ball is excited to bring innovative products and programs to market, while improving existing lines. Now Ball combines these two values in a new, retail-friendly catalog format called Flourish!

Letter: LA State Rep. Foil Applauded For Florist Legislation

Although a recent Advocate editorial was critical of the changes made to the licensing of florists in the state of Louisiana, there is truly more to the story that needs to be told.

Blooms Of Bressingham Launches New Website

July 29, 2010 Blooms Of Bressingham

Blooms of Bressingham has launched a comprehensive new website at bloomsofbressinghamplants.com featuring the finest perennial plants from originators in North America and around the world.

Florist Best Marketing Practice – Free Gifts For Birthdays

When it comes to birthdays, two marketing methods prompt new and repeat purchases. Each month, about 400 birthday reminders are sent to customers who purchased birthday gifts the previous year. An offer of a free foil balloon entices them to order again.

Meet The World’s Largest Exporter Of Roses

He is the world’s largest exporter of roses. His company has leased 3,000 sq km of land (that is five times bigger than Mumbai, which is 603.4 sq km in size!) in Ethiopia. Here is his amazing story…