Calla Growers Embrace FloraHolland Promotion Plan 'Simply Calla'
During the product meeting on 2 May 2013, 97.5 percent of the represented Calla turnover voted in favour of a new customer-oriented marketing plan for Calla. …
Floral
Mother's Day Flower Prices Not Affected By California Drought
Despite the fact that 98.16 of California is experiencing moderate drought conditions, flower production in the state was on track to meet the demand for Mother's Day. …
New Mother's Day Campaign Celebrates The Women Of Fair Trade
Celebrating Mother's Day this year can bring added rewards when shoppers honor mothers from around the world through their Fair Trade purchases. To promote the many ways that Fair Trade benefits mothers, Fair Trade USA, a nonprofit and the leading third-party certifier of Fair Trade products, launched a new campaign, Moms Make a World of Difference. …
Flower Gifts For Mother's Day – Prepped From Field To Florist
When mom receives pink roses in a Mother's Day bouquet, it's the end of a long process that began 80 days before, when a farmer, typically one living in the Andean mountains of Ecuador, pinched his flowers to start a new cycle and have peak of production in time for the holiday. …
OFA Short Course Trade Show Sells Out
The OFA Short Course, North America’s largest horticulture exhibition, is sold out and a waiting list has been established. The 7-acre trade show, with nearly 585 companies occupying over 1,500 exhibit spaces, will showcase products and services for garden center retailers, greenhouse and nursery growers, florists, interior plantscapers, and landscapers. In addition, companies will demonstrate products and services in the new varieties and new products display areas, Innovation Station, Garden Center Live!, and Grower Solutions. …